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Consumer Marketing
Understanding the purchasing decision process can be tough. ROHEISEN is the “voice of the customer” creating marketing strategies and messages through research, planning and implementation delivering our clients the best ROI.
ROHEISEN has the experience through quantitative and qualitative methodologies to approach the consumer behaviors and understanding the process when consumers make a purchasing decision.
ROHEISEN has partnered with several companies from the United States and Mexico to understand their target market either the main stream market or more specifically the Hispanic market in the U.S. and the different socioeconomical levels of the consumers in Mexico.
ROHEISEN is integrated by Hispanics that are fully bilingual (English-Spanish) and bicultural. With these attributes we not only deliver Hispanic data but also insightful points of view that interpret the Hispanic way of thinking.