| Corporate Marketing | Social Marketing | Quantitative Research |
| Political Marketing | Consumer Marketing | Qualitative Research |
Social Marketing
Social marketing is the planning and implementation of programs designed to bring about social change with citizens. In a diverse society, target audiences are seldom uniform in their perceptions and that is why they should be partitioned into segments.
Nowadays, governments are more concern about the programs and policies they are implementing to benefit different socioeconomic levels, they are concerned about perceptions on public security, economic growth, levels of poverty, public services, etc.
Programs to influence action will be more effective if they are based on quantitative and qualitative research that understand the target audience's own perceptions of the proposed changes to public policy.
ROHEISEN has the experience helping governments design and keep track of their own social policies through quantitative and qualitative public opinion research.